Someone in the Menswear HQ recently said we should get a tote. Pretty good idea but everyone’s got a tote bag right!? If we’re going to design a MWS tote it needs to stand out, look cool and be different.
This is where this new book by Jitesh Patel titled The Tote Bag comes into play. It is packed full of over 120 absolutely awesome designs. If this doesn't give you inspiration for a cool tote bag design then nothing will!
The book is published by Laurence King and showcases some of the most striking, inventive and subversive examples documented. Jitesh collected tote bags since they first started to creep onto the scene several years ago and ended up blogging about the designers and illustrators who created them. She comments:
“The tote bag is an eco product for this century, destined to replace plastic bags”
And our bag? We’re still reading this book and gaining inspiration. Watch this space!