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Summer in the City

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Summer in the City

What’s this beaming through the windows? Sunshine? We had almost forgotten what it was! With spring finally in full swing, we feel it’s the perfect time to look ahead to what we’ll be wearing around town this summer. 

The City Slicker 

For many men, their 9-5 job requires no more than grey or charcoal suits, a crisp white shirt and polished black brogues. Perhaps a pop of colour can be found through a tie or pocket square, but in many cases the corporate world likes to keep things conservative. But what about summertime? 

The sunny weather often allows more room to be playful in the boardroom with softer tailoring, lighter hues and an overall more casual approach. 

The Creative Type 

If you’re in a creative industry like fashion, the media or something related to the arts, you might have more choices when it comes to your work attire. Creative types often want to express themselves with what they are wearing, allowing an insight into their colourful personalities. 

Opting for anything from quirky glasses to short-sleeved printed shirts will ensure your look is unique and completely your own. 

The Weekender 

Weekends are even better than usual in the summer, allowing guys to swap the suits they wear during the week for casual shirts, T-shirts, chinos and shorts. No matter what your personality or style, every man can fall under the ‘Weekender’ category as it pretty much represents casual, off-duty dressing. 

This summer, play with bright colours, bold prints and tailored shorts to keep your casual weekend attire stylish and contemporary. 

The Sporty Guy 

Sports style is no longer just for athletic types. Whether you’re a sporty guy or simply keep up with the latest trends, a preppy-inspired style is perfect for hot summer days. Nail the look by opting for an on-trend baseball jacket or lightweight preppy knit. Give the look a contemporary twist by reaching for bright colours and elegant footwear. 

The Fashionista 

Last but never least, the style-conscious ‘fashionista’. Obsessed with keeping up with the latest trends and unafraid to take risks, fashion-lovers are the designer’s favourites. This is because they trust the story being communicated to them through the collection and are willing to break away from the norm. 

From bright tailored suits to safari-inspired attire, SS13 is an exciting time for the ‘Fashionista’. Make the most of the season’s great weather as you stride through the city in bold prints and vibrant hues.





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